Venturing into the vast land of social media can be daunting for any business and leave you feeling overwhelmed with more questions than answers.
What is a Facebook algorithm? There’s a character limit on Twitter posts? Can I post more than pictures on Instagram? What in the world is Snapchat?
And those are just surface questions, failing to reach deep into the world of social media that is quickly evolving.
Here’s what you need to know: Your business can reach more customers and increase revenue if it successfully utilizes social media marketing. Many companies – both large and small – have failed miserably, however, at social media marketing and lost money while damaging their brand.
Agencies Know the Optimal Way to Achieve a Marketing Goal
Businesses can gain a competitive edge in a crowded space by hiring a social media marketing agency that knows the best practices to get the most out of your campaigns, like social media agency London, for instance.
Facebook’s algorithm update last year severely decreased organic reach, forcing businesses to turn more to social media ads. The good news is that agencies know how to get the most out of social media ads with the use of creativity with design, content writing, and video. They’ll also know how to capitalize on timing, posting on social media when breaking news happens, or something goes viral.
Agencies Can Give You a New Perspective on Marketing
Anytime you can have a professional peak behind the curtains of your business, and a company has the chance to make improvements. Does perception equal to reality?
Often we get stuck in our own little bubble, making it hard to see past the four walls that surround us. That happens a lot in forming social media strategies, and you believe you can enhance your brand.
Getting a second opinion on your brand and your social media campaign can prove invaluable for businesses, primarily through the eyes of specialists who do this kind of work every day.
An Agency Can Save You from a Devastating Mistake
What if your business produces social media posts that you find humorous, but others believe are offensive?
What if you post something on social media that violates copyrights or gets your social media accounts suspended or – even worse – results in a lawsuit? Some major brands have recently stumbled mightily on social media.
Dove, which brands itself as “the home of real beauty,” is known for empowering women. But a recent Facebook post by the company resulted in waves of criticism.
The ad showed a black woman transformed into a white woman after using Dove body lotion. The ad did more to alienate and insult Dove’s targeted audience rather than leverage its already-strong brand. The backlash led to Dove removing the ad from Facebook and issuing an apology.